Demons is a new company started by our boy Leaf Chang who lives up the street from me, haha. The overall aesthetic of the company is awesome. From the designs, to the pristine printing, to the packaging, these dudes know what's up. My moms woke me up today with this package. My favorite shirt out of all of them is the Nausea rip. Unlike many of the ones that I have seen in the past, the Demons joint moves beyond just copy and pasting the Nausea image and changing the text a lil. Instead of using the inverted Jesus Leaf uses Mickey, an icon that is just as popular in certain respects, crucified within the thorns that Jesus wore on his head. When you see the shirt you can tell that the "Demons" text above Mickey is a clear distortion from the Nausea logo, the static crust around the letters are way blown out and exaggerated, individualizing it that much more. To top the shit off, the white ink glows in the dark. I don't know what else to say.
Saturday, January 8, 2011
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